Chapter 750: TikTok is going crazy
Chapter 750 Douyin goes crazy
The Internet industry develops faster than other industries because it can ignore space and time.
But similarly, if such a company dies, it will die very quickly, just like if it is hungry.
There are no orders and there are few riders. If there are few riders, the food delivery will be slow. If the food is slow, it will annoy users, and if they are dissatisfied, there will be no orders.
Once such a vicious cycle is started, the company will collapse instantly like dominoes.
Stop spending money on discounts when you’re hungry. Not long after, they suddenly made an announcement to postpone the sales settlement cycle. The 20% off carnival that was originally scheduled for fifteen days also came to an abrupt end on the seventh day.
No company can afford endless money burning, let alone poor results.
After the news came out, the industry was in an uproar.
You should know that this is only the first commercialization attempt of Douyin, and this attempt only added a port and updated a prompt. As a result, it started to falter when it got hungry.
Many people in the circle talk about Jiang Qin and feel that 2012-2015 was the peak period of Jiang Qin’s dominance.
Group buying, food delivery, supply chain, and taxi-hailing are all blooming.
But only now do they realize that Jiang Qin’s dominance of the market is still increasing and has not yet reached its peak. This time, even Alibaba is a little unable to handle it.
So, what’s next?
No one in business is stupid. Some things will become clear when you think about it. This is just the beginning.
“Boss Cui, please find a skilled manicurist to help my wife make beautiful nails!”
“Hey, Mr. Luo? Long time no see.”
In a nail salon in Wanzhong Mall in Kyoto, Robin, the former Shanghai district manager of , walked in with his wife.
Cui Yiting came out after hearing the news and was a little surprised to see her old friend.
and Suixin Group are the most hostile in the group buying war. However, after many years, the former life-and-death battle has become a joke to reminisce about the past.
Robin and Cui Yiting chatted briefly, then looked around the store and asked, "How is your recent business going?"
“We have opened 23 branches, and we have made a lot of money. But this is also thanks to Mr. Jiang Renyi, who chose us to be a brand store.”
“Then do you play TikTok?”
Cui Yiting nodded: "We have an internal task at Wanzhong. We have to make marketing videos every month, and the traffic drainage effect is very good."
Robin turned to look out the window: "I'm hungry and I can't hold on anymore."
“Mr. Luo, why are you still so concerned about the Internet circle?”
“Because Chen Jiaxin called me a year ago and said that Hungry doesn’t plan to capture half of the market this year. When the scale increases, the management will definitely be short of manpower, and he wants me to help.”
After hearing this, Cui Yiting smiled slightly: "Don't you think it's really suspenseful? Fortunately, you had the courage to give up and didn't choose to continue working on the Internet?"
“Yeah, it’s really suspense...”
Robin couldn't help but speak and looked at the popular Douyin video playing on the big screen outside the window.
When did he first meet Jiang Qin? It was the year when a little-known group-buying website for college students suddenly announced that it would set up shop in Shanghai.
That was the first time he heard the name Jiang Qin, and the first time he heard the name Pintuan. In the following five years, the development of the entire Internet could no longer avoid these two names.
They were the first group of people to retreat bravely from the rapids, and they couldn't help but feel lucky at this time.
Time flies and the Mid-Autumn Festival arrives, and many people come to Jiang Qin’s house to visit.
Internet industry, supply chain industry, catering industry, real industry, there are countless.
After all, Tuan Tuan is now considered one of the largest capitals in China. Just like in ancient times, when doing business, you must first go to the mountain. Alibaba, Tencent, Tuan Tuan, and Baidu, you have to choose one.
For example, Zhang Danian, the president of Lianshang Company from Jinling, and Dai Meng, the president of Backlock Technology Company...
Many people rushed together at the same time, and the gifts they brought piled up into a small mountain.
“Mr. Zhang’s wifi master key is very good. I like it very much. I noticed it as soon as it was put on the shelves.”
“You just trick users into downloading your software, and then secretly remember their wifi passwords. When there are more and more passwords, you finally crack them?”
“Such a stupid software should be vigorously promoted so that everyone in the world can use wifi. If I don’t have enough money, I can invest.”
Everyone looked at Jiang Qin, who had a hairdo, sitting on the sofa, talking. Behind him stood his daughter who was busy with her little hands.
Jiang Ainan is very naughty now, using her mother's rubber band to tie her father's hair into braids.
After a while, Jiang Qin’s head was full of little knots.
The people who came to visit looked at each other in confusion, looking at Jiang Qin in daddy mode, looking in a daze.
They had thought that Jiang Qin's character should be like a powder keg, but they didn't expect that he would be so easy-going and informal. This feeling of contrast is too strong.
When everyone left, some even saw Jiang Qin eagerly opening the gifts they had brought.
“What are you sending?”
“Mooncakes…”
“Hide it quickly, don’t let your mother see it, I’m afraid my lips will be damaged.”
And what happened next was as everyone expected. Hungry Bu's fiasco was not the end. Pintuan's counterattack against Ali had just begun.
If you want to hit a dog, you must be prepared to be chased and bitten by the dog.
So on the third day just after the Mid-Autumn Festival, Douyin launched a latest version. Union Quick Pass was officially connected to Douyin. After entering the menu bar in the upper left corner, you can scan the QR code of Union Quick Pass and receive payment.
In addition, after clicking on the shooting plus sign in the lower bar, you can also directly identify the Union Quick Pass QR code and jump to settlement.
You go to a convenience store to buy something, or go shopping with your wife, and you can scan and pay directly while browsing Douyin.
This step of update caused the entire Alipay to panic instantly, and also made WeChat Pay feel like a formidable enemy.
Douyin is the software that occupies the most users’ fragmented time. When users need to pay, they often stay on the Douyin page more, so Cloud Quick Pass naturally becomes the first choice.
WeChat Pay is better, because WeChat is still able to compete with Douyin in terms of traffic, while Alipay is not so lucky.
It is a tool software in itself, and users will not just click on it and play with it.
When users encounter payment needs, they are much more likely to stay on Douyin and WeChat.
This has always been Alipay's most fatal shortcoming, and now this shortcoming has been fully exposed after UnionPay was integrated into Douyin.
Subsequently, the group buying of group buying was also connected to the main interface of Douyin in the form of a mini program, and the Douyin video channel was opened on the group buying side.
Merchants who want to promote their stores can directly upload videos to the Douyin group buying page.
Users don’t really like to watch ads, so ads from group-joining merchants will generally not enter the short video traffic pool on the homepage to affect the user experience.
But it’s different for users who have needs. You may want to go out to eat, but don’t know what to eat.
So you click on the Douyin group purchase page, swipe through it, and you can see the dining environment and signature dishes at a glance. Click on the lower left corner to go directly to the set meal purchase page.
Especially the check-in videos of attractions, allowing users to intuitively know whether they should go to this place.
This thing forms a closed loop with Jiang Qin’s previous efforts to promote urban songs and invite officials to promote local culture and tourism.
Douyin, crazy!
“It is said that not long after the group buying war ended, Jiang Qin acquired China Entertainment Film and Television. Some people said that he had already finalized the Douyin project at that time.”
“In other words, the final form of the group-fighting system is like this.”
“Looking back, we were really stupid when we were doing group buying. Even if Dianping has been able to hold on until now, will we still be able to hold on when Douyin appears?”
Yang Xueyu looked at Zhang Tao and couldn't help but speak his mind.
Dianping originally thought of many means to deal with group shopping, such as restrictions on payment tools and public opinion wars.
But now think about it, even if they succeeded at that time and were lucky enough to eat up part of the market for group-joining, how could they be able to withstand this time when group-joining enters Douyin.
As for the reputation of being restarted twice, the reputation is even worse.
They didn’t start the group buying war. Later, they were restarted once to do takeout, and Alipay was restarted again when it was about to integrate functions.
Now, at the moment when the group connection is connected to Douyin, it is completely cool.
At this point, the sniper war that Ali had planned for a year was completely over. Zhang Xuhao was like a god, accurately predicting the time when the dust of this war would settle.
But the settlement is settled, and the result is very different from what they imagined.
The entire Alibaba team went out to attack, whether it was his son's project or his godson's project, all of them rushed forward. As a result, there was no group fight, but all the projects were destroyed.
But before Ma Yun had time to get angry, another piece of news came, making his scalp numb.
“Boss, a manager from the group’s commercial department went to Gree today.”
“Gree?”
“Yes, Dong Mingzhu personally received her. In the morning, she visited the assembly line and factory. In the afternoon, she focused on seeing several new products that Gree will put on the shelves in the future.”
(Alipay also has short videos, do you know? It really works as hard as Laocuo. I cry to death. Please give me a monthly vote.)
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