Chapter 644: Since ancient times, the routine has won the hearts of the people, and there is a cold sweat on the back!
Chapter 644 The routine has won the hearts of the people since ancient times, and there is a cold sweat on the back!
And what's even better is that because of the uncertainty of life, a car is very likely to be sold by the owner in five or six years or seven or eight years and then buy a new car.
Among them, they have virtually avoided the maintenance costs of the three-electric system after the aging of the vehicle. Even if there are old car owners who do not buy new cars, they insist on using old cars.
During the maintenance and repair of the Pingguo 4S shop for seven, eight or ten years, they have actually contributed huge maintenance and repair benefits to the local Pingguo 4S shop and Pingguo company.
And these benefits or costs compared to roadside repair shops, if the extra expensive repair and maintenance costs can be saved, then it is estimated that you can afford half a new car.
So Jobs played the routine of the three-electric system lifetime warranty really well. On the surface, the lifetime warranty of the three-electric system is to benefit everyone, but in fact it is a trap for everyone, and it can also make huge profits..."
At this time, in a dark room, a young man named Ceramic Pot on the Internet looked at the analysis article sent by Lin Xuan, and he only felt a chill behind his back.
You must know that not long ago, he was in the group of penguins thinking about how great it would be if Hantang Technology could also learn from Pingguo Company and also engage in a lifetime warranty for the three-electric system.
But at this time, seeing Lin Xuan tell the **** reality behind the life-long warranty of the three-electric system, he only felt a chill in his body.
I have to say that what Lin Xuan said is the truth, every word Lin Xuan said can stand people’s scrutiny word by word, and it is also true that Lin Xuan pointed out that the repair and maintenance fees of Pingguo 4S shop are at least half more expensive than outside .
The fact is not only that the repair and maintenance of the Pingguo S4 store is more expensive than the roadside stores outside, but even the repair and maintenance of Hantang Technology's own 4S store is more expensive than outside.
It is also a common situation in the industry that the maintenance and repair of this kind of 4S shop is more expensive than the roadside repair shop. Not only electric vehicles, but also fuel vehicles also appear.
After all, the construction and operation costs of 4S stores are indeed higher than those of roadside repair shops outside, and the number of personnel in 4S shops is also more than that of roadside repair shops.
In this case, their cost is indeed much higher than that of roadside repair shops, so the price will naturally be much higher.
However, Hantang Technology seems to have a stronger control over its 4S stores, although their repair and maintenance fees are about half more expensive than those outside.
However, the motor, gearbox, gear oil and various accessories used by Hantang Technology are genuine original parts. There is no such phenomenon as other auto companies claiming original parts, but they use sub-factory parts for maintenance.
The reason for all this is that Hantang Technology has a very strong control over the 4S store!
Hantang Technology masters the production of the three-electric system of the car, and other chassis such as swing arm shock absorbers or interior accessories are also self-produced as much as possible.
In this case, the electric vehicle maintenance of Hantang Technology is almost the parts produced by its own system, and there is no need to purchase parts from other peripheral companies.
So Hantang Technology has a strong ability to control the 4S stores, the supply capacity is also very strong, and the cost is not too high. Those 4S stores do not need to engage in any small routines to avoid losing the qualifications of 4S stores.
Thanks to the outstanding sales of Hantang Technology, countless people with small capital really want to open a Hantang electric vehicle 4S shop.
But because of the layout strategy of Hantang Technology, a city allows at most three Hantang electric vehicle 4S stores to fully compete.
In addition, it is worth mentioning that the Hantang 4S store is a purely after-sales store. Although there are also Hantang cars sold in the store, it is more for display.
Because Hantang Technology did not give any discounts to 4S stores, Lin Xuan hated all kinds of sales tricks in previous 4S stores.
So what is the price of electric vehicles on Hantang official website, and the price of local 4S stores is also the same. Consumers want to buy cheaper cars in Hantang 4S stores.
Then they can only wait for the cars used for the front exhibition to become stock cars after half a year, so that they can buy the stock cars that have been out of the factory for more than half a year.
However, these gossips are not mentioned. At this time, the young man named Ceramic Pot on the Internet looked at Lin Xuan and pointed out the pitfalls of Pingguo Company's three-electric system lifetime warranty routine, and he really felt a chill down his back.
It turns out that Sanden’s lifetime warranty, which seems to be a situation where consumers benefit, turned out to be a pit, a pit that kills people without blood.
At this time, he no longer hopes that Hantang Technology will follow the example of Pingguo Company to provide a lifetime warranty for the three-electric system. Instead, he hopes that Hantang Technology will not provide any lifetime warranty.
And what Lin Xuan said is right, every electric car that can be launched on the market now is an electric car that has passed the national standard test, and it is also an electric car that can be used for normal household use for more than 6 years.
Among them, if you only focus on the lifetime warranty of the three-electric system, then only go to the 4S shop for repairs and maintenance during this period of at least 6 years.
Invisibly, because the repair and maintenance costs of 4S stores are relatively high, your actual capital expenditure must be a large number.
This is a bit exaggerated compared to the maintenance and repair of the roadside repair shop. It is a bit exaggerated to buy half a car, but it is not an exaggeration to buy a car that is two-tenths or one-tenth!
Thinking of this, the young man named Ceramic Pot took out his Hantang S5 mobile phone, and then asked about the second-generation artificial intelligence Xiaomeng.
"Xiaomeng, how do 4S stores make money? Do they make more money selling cars or after sales?"
"According to the analysis of Internet big data collected by Xiaomeng, the profits of 4S stores mainly come from the five major items of car sales, car loans and insurance rebates, after-sales maintenance and other profits.
Among them, auto sales accounted for 12% of the profit, auto loans and insurance rebates accounted for 30%, auto after-sales repair and maintenance accounted for 50%, and other profit items accounted for 8%. "
Hearing the answer given by the artificial intelligence Xiaomeng, the young man whose online name is Ceramic Pot showed a dazed expression in his eyes.
Speaking of a few years ago when he wanted to buy a car, he was still wondering why the car salesperson ignored him when he said he wanted to buy the car in full.
On the contrary, knowing that he bought the car with full payment, he strongly recommended him to buy a car with a loan, and even vaguely stated in his words that if he didn't get a loan, there would be no car to sell!
Even if he claims that he must buy the car in full and has sufficient funds and does not need a loan, the salesperson is not very motivated to sell. The reason is that the 4S store is more profitable after buying a car with a loan!
This also means that the income of those salesmen will be higher, so they will strongly recommend him to buy a car with a loan, and the discounts given to buy a car with a loan will be so much more.
After all, it is said that the income of a salesperson in a car 4S shop is linked to the number of cars sold, and the more you sell, the more you earn.
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