Rebirth to 80s: Daughter-in-law is a Bit Spicy

Vol 2 Chapter 121: : Isn't this taking off your pants and farting (3 more)

Song Minglan was completely confused.

Xu Jing?

Xu Jing is an electronic dictionary, how can he help in department stores?

Oh, just now Xia Xiaolan said that Xu Jing came to install computers and systems. Song Minglan picked up this key point that she had overlooked again. Could this be the weapon of Asias counterattack?

Xia Xiaolan did not explain in public, but encouraged those employees:

"In the next period of time, everyone will be very busy. Do whatever you should do. Do your job well first to deal with the next changes in Asia... You can rest assured that I will not engage in price reduction promotions, but I do Its about leading everyone to fight back! You dont want to think, Asias business is not good, you are worrying, dont I, the general manager, worry about it?"

Xia Xiaolan makes sense.

Asia's business is not good, and their bonuses are reduced, so they won't hurt their muscles and bones.

When Asia closed down, they lost their jobs.

But Xia is always one of Asias shareholders and invested money. What benefit does Asias failure do to Xia?

President Xia must be more upset than them and bear more pressure!

Xia Xiaolan comforted the people. Soon, she returned to Asia and the news that she would lead all the staff to fight back has spread throughout the mall. Not only the shop assistants in the mall know about it, but even the cleaning cleaners have heard of it.

Lao Huang walked with his back on his back, sneered in his heart: Young people just want face and suffer, how can they win the state-owned shopping malls without lowering the price? Hey, just toss it, don't toss it again, how can you give up!

In fact, Lao Huang estimated that Xia Xiaolan had hit a nail when he went to Qiongdao to invite Zhu Suizhou out of the mountain.

This is also normal.

At the beginning Zhu Zong hurriedly stepped down, but now he wants to invite Zhu Zong back again. Xia Xiaolan does not whisper and ran a few more times. How could Zhu Zong agree?

The beauty in Lao Huang's heart couldn't help but hum a song.

On the other side, the second wife heard that Xia Xiaolan had finally returned, and rushed to the mall.

There is a smile on Xia Xiaolan's face:

"The second wife is here, so just listen to it together, lest I say it twice."

Xia Xiaolan introduced Xu Jing to her second wife, and also briefly explained the reason why Xu Jing came to Asia:

"In fact, it's the phone card model. You should know the second wife, HK has already had it, and Song Tezhu should have seen it in the United States."

Phone cards are not the newest thing in China. In 1985, Pengcheng and HK companies cooperated to introduce Swiss Yascon telephones, and issued the first batch of phone cards in China for trial use in Pengcheng.

Subsequently, the Guangdong Telecommunications Bureau went to Japan for inspection and signed a letter of intent through the company on the HK side. Last year, Guangdong Province introduced 400 sets of card machines from Japan's Tamura Magnetic Card Company and issued a set of magnetic cards for 10 yuan. , 20 yuan, 50 yuan and 100 yuan in denominations.

Although it has not yet been widely promoted, Song Minglan and his second wife also know about this kind of phone card.

But what does the calling card have to do with the counterattack of several state-owned department stores?

Xu Jing talked about it, and Song Minglan and his second wife became more confused.

Xia Xiaolan interrupted him quickly:

"There is no need to go into details about the technical things. Phone cards and bank cards that have not yet been universally used in China have the same principles. Magnetic cards can store information and machines can read data. I want to promote the "shopping card" in Asian malls. Recharge into the "shopping card" and encourage customers to pay by swiping the card instead of cash at the checkout."

This is not Xia Xiaolan's first creation. Nowadays, the shopping card has not become popular in China because the hardware facilities are not up to it.

The hardware facilities mentioned here include too many things, and the cost of labor charges is lower. Why should the shopping mall bother to promote the "shopping card"?

Over time, major shopping malls, supermarkets, and stores have introduced card-swiping services, more because of the demand for customers to pay with bank cards.

In 1988, there was no such demand in Mainland China.

Many people have never heard of the "bank card", a card with an invisible amount, how can it be clear that there is a passbook!

Song Minglan understood.

It seems that I didn't understand it again.

Xia Xiaolan said that Xu Jing built a payment system. By debugging and modifying the purchased equipment, coupled with Xu Jings payment system, a simplified version of the card payment can be realized. At least in the Asian mall, customers are holding shopping cards. If the card balance is allowed, they can swipe the card to buy anything!

Song Minglan opened her mouth and wanted to say that this is not taking off her pants and farting. He can pay cash directly and ask customers to swipe their "shopping card". With this, how many state-owned department stores can **** customers back?

...This, this is even more troublesome!

Song Minglan was hesitant to say something, but the second wife was more straightforward and directly expressed her doubts.

Xia Xiaolan smiled:

"It must be a hassle for customers to spend money to apply for a card. If you can spend 50 yuan to buy a 100 face value shopping card, do you guess the customer is willing to apply for a card?"

"Of course it will come, there is a big advantage to take!"

The second wife blurted out.

But it still feels weird.

Song Minglan's mind is a little confused: "Mr. Xia, I understand what you mean. The merchandise in the mall does not adjust the price, but you can buy a 100 face value card for 50 yuan. Isn't this still equivalent to 50% off the entire audience?"

That's right, right?

If you say you don't want to participate in the price war, isn't this changing the soup without changing the medicine?

Rather than direct price war, it's simple and convenient.

This time Xia Xiaolan did not explain in detail:

"Special Assistant Song, we still have a few days to prepare for this event. You can think about the difference between this and direct discounts. By the way, what I just said was not clear enough. In fact, there are differences in the shopping card in my imagination. The face value of the, the amount of gift is different for different face values, buy 10 yuan can only get 5 yuan, buy 20 yuan to get 10 yuan, buy 50 yuan to get 30 yuan, buy 100 yuan to get 70 yuan, 200 yuan is the highest limit , Buy 200 yuan and get 150 yuan!"

With a 10 yuan shopping card, the discount is not much.

However, the larger the face value of the card, the more cost-effective...

One thing Song Minglan understood. Xia Xiaolan encourages customers to buy large denomination shopping cards. For example, a shopping card with a maximum face value of 200 yuan can actually be used as 350 yuan. On the premise that there is no price adjustment for all products in Asia, if you spend 200 yuan on a shopping card and consume it in Asia, it is basically a 50% discount, right?

"Can we use the shopping card to settle the products that we have already discounted and promoted?"

Song Minglan thought of this key place.

For example, the previous summer clothes buy-one-get-one-free event was originally equivalent to a 50% discount on sale, and then settled with a shopping card. Isn't it a discount? Asia is definitely going to lose money, and it's still losing a lot.

Xia Xiaolan nodded, "It is certain to lose money, but it depends on where and how to lose money. This is what I said, if you want to engage in sales promotion, you have to follow my own rhythm."

She didn't have anything to do when she was full, and spent a lot of money to get the shopping recharge card mode out in advance.

It's all about shopping malls. This is absolutely different from simple discounts!

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