Building a Gaming Empire From Scratch

Chapter 69: RNM, Refund Money!

Translator: 549690339

Richard, who prided himself on his talent and civility, wouldn’t actually tear into Henry.

However, Richard had already mentally crossed out Henry. Once this matter was over, he’d be the first to be kicked out of the company.

Compared to Henry, Gary, the head of public relations, seemed more pleasant and agreeable.

With a dark expression, Richard sent Henry off to organize the manpower and get the DLC production team up and running as soon as possible. He also wanted a reliable plan and release timeline submitted by tomorrow.

Next, he called for Gary. For matters like delaying releases, he needed to discuss with the head of PR whether to make it public or not. If it was to be made public, when? What would the impact be after it became public?

He needed the advice of professionals for reference.

Initially, Gary had a good mood in the office.

Yes, the company’s situation was not very good, and many people were working overtime to meet deadlines, which was very exhausting.

But for him, the threat of being blamed had passed. Henry over there had caused big trouble and attracted all of the boss’s firepower.

On this side, Gary led the public relations department to guide public opinion, properly handling the PR crisis and easing the bad reputation and refund tide

With this, he found that he had weathered the crisis. Had the blame shifted so easily?!

Without a second thought, he deleted the job-hunting app and blocked the headhunter’s social media.

Unexpectedly, life can change quickly.

He had only felt happy for a few days when he was suddenly shocked to hear that a whole third of the “Blaze 3” project team had resigned, with nearly all core members gone!

No one could be clearer about what this meant. As for Henry desperately turning the tide and quickly shouldering the burden, leading everyone to move forward?

Only fools would naively believe in that old bastard Henry!

Today, he was restless all day and received a notice from the boss’s assistant. As Gary rose and went to see the boss, he lamented in his heart, “The foreboding feeling has come true.”

In the office, facing the boss’s question, Gary thought for a moment and explained to Richard the different impacts that different responses might cause.

Actually, he could have answered without thinking, as he had been considering these issues since hearing about the collective departure of the core “Blaze 3” production group yesterday, and had thought about it the whole day today.

Showing some pondering was purely to appear more cautious.

In fact, many conclusions didn’t need much investigation, and could be guessed with intuition: Announcing the delay was inevitable, and it was impossible not to announce it.

The problem was that the sooner the delay was announced, the more significant the impact on “Blaze 3” sales. But the later it was announced, the worse the impact on NetDragon’s brand image and player reputation would be. “So in your opinion, is this a matter of sales or reputation?” Richard asked.

“If there’s no external interference, it is.”

“What external interference?” Richard was puzzled for a moment, but he soon realized, “You mean those resigned employees?”

“Yes, I’ve already looked into it today. None of them have joined Flying Fox or

Wild Island after resigning. It’s hard to know about the small studios in Bluebird Alliance, but I’ve asked about the ones with a certain scale, and none of them went there.” Gary took advantage of the opportunity to show off his abilities as much as possible.

“So you mean?” Richard had a bad idea in his heart.

“Cloud Dream.” Gary said confidently, “Their collective resignation is not a coincidence. Most likely, Randall actively contacted several team leaders, and after convincing them, they worked behind the scenes to persuade group members to leave together. There’s a high likelihood they’ll go to Cloud Dream, and they may have even reported there today!”

“Do you think they might expose this news themselves?”

“Put yourself in their shoes. I think Lincoln wouldn’t miss the chance to strike at NetDragon.”

Richard couldn’t argue with that since he felt the same way about Lincoln.

“So, what’s your opinion?”

“Rather than having others expose the news, it’s better for us to announce it ourselves. At least we can avoid being accused of deliberately concealing it and swindling players out of their money. If that happens, we’d lose both sales and reputation, leaving us with nothing.”

When it was time to make a decision, Gary was quite decisive.

“So,” Richard made the difficult decision, “let’s announce the delay as soon as possible!”

As Gary left the boss’s office, he contemplated the best wording for the upcoming announcement while also considering re-downloading the job-hunting app.

Just one day later, NetDragon’s official Spiritual Rhinoceros account posted another announcement.

“Dear players,

We regretfully have to convey some bad news: due to changes in the production team members, the first large -scale DLC release for “Blaze 3” will definitely be delayed.

We assure each player that we will do everything we can to advance the R&D progress of the “Blaze 3″ DLC, but the delay is inevitable.

For this, we are deeply sorry.

NetDragon has served alongside the development of the gaming industry, doing its utmost to provide players with numerous outstanding games and beautiful memories.

Currently, NetDragon is facing tough challenges, and we ask for players’ understanding, hoping to overcome these difficulties together.

Yours sincerely,

NetDragon Game Technology Co., Ltd.”

The players, upon seeing the announcement, even doubted what day it was, as it wasn’t April Fool’s Day!

Soon, the players’ anger was reignited.

“Yesterday, you said there would be a free DLC in two months, and now, in less than 24 hours, you’re telling me about the delay?! Am I the one with a problem, or are you the one with a problem?!”

“Delayed? Why the delay? When will it be delayed to? Is there no clear explanation?!”

“Is this the credibility and shamelessness of a leading company?! I learned a lot! Impressive!”

“I bet you never planned to release the DLC in the first place! Yesterday was just a lie to keep sales up temporarily so you could take a big chunk of money. Why are you so eager to announce it now? Did you realize that you couldn’t hide it anymore and have no choice but to feign ignorance to save face?”

“F*ck! Yesterday I convinced a friend to buy “Blaze 3″ because you said there would be a free DLC in two months. Now you say it’s delayed, do you think it’s fun to play with me?!”

“NetDragon: Attention, everyone, look at me. I’m going to show you a great skill – I’m a dumb*ss!”

The netizens had one thing to say to all of this”FML, refund!”

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